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28 March

Lakme Fashion Week - Summer/Resort 2012

MUMBAI:  Lakmé Fashion Week announces participating designers and sponsors for Summer/Resort 2012. This season promises several new initiatives to showcase designs from around the world, exchange of ideas, a networking base and a stage where artistic form of expression is celebrated. Leading the curve in promoting new talent, e-commerce and digital strategies, LFW continues to grow  and expand its footprint across the world.

Highlights of LFW Summer/Resort 2012:

As  a tribute to Indian textiles, LFW will be dedicating a day to Indian Craftsmanship and Textiles. All designers participating on this day will showcase Indian weaves  and crafts. Krishna Mehta, a staunch supporter of Indian arts and crafts will curate the day. The event will see industry veterans participating in guest lectures, panel discussions and workshops. LFW's endeavour is to aggregate the best designers who work with indigenous fabrics and put together a collection bringing the dominance of Indian textiles to the fore.

Lakmé Fashion Week will see iconic international Designer Bibhu Mohapatra presenting a show on the LFW Runway. This will be his first time participating at a Fashion Week in India

Rohit Bal returns to the LFW platform as the Lakmé Grand Finale designer after 12 years. The veteran designer will be interpreting the Lakmé Absolute range by Lakmé

Last season, "The Source" - the business hub at LFW had gone for a complete makeover to drive more business and meet the demands of buyers. This season LFW continues the re-vamp of the source and will be seen in a completely new look with instillations and designer exhibits. The new source will also see an interesting mix of art, culture and various other activities thereby making it the central point of business interactions

The international concept of showcasing designs in mini shows in the form of 'Talent Box' introduced by LFW last season was a great success. This season witnessed an increased in the number of applications - almost 20 designers will showcase through the Talent Box shows

LFW TV, the online channel that live streams designer shows and showcases behind the scene activities from Lakmé Fashion Week across the globe will see Super Model Nina Manuel come on board as our host this season.  She will bring to the viewers exclusive content of shows, behind the scenes action, trend reports, exclusive interviews, parties and much more from India's premier fashion trade platform. This online streaming  channel will take a step further  and allow buyers, sponsors and fashion enthusiasts, around the world to gain real time access to the action

Through the Fashion Workshop Series (FWS), LFW has created a platform for industry leaders to share best practices. The fashion community and students from fashion institutes all over India participate in the fashion workshop series. This season, the sixth edition of the FWS, will focus on fashion styling.  This workshop will center on stylists that go through an understanding of up-to-the-minute trends in fashion, as well as the intricacies of design, color theory, and lighting before finalizing on the style along with other aspects of styling.

The upcoming Summer/Resort 2012 has garnered great support from its new and existing partners that play a critical role in making this event a grand success each season:

    Re-joining us as an Associate Sponsor for the fourth season, is one of India's leading Mobile Services provider, Aircel
    As LFW's longest running partner, DHL continues its support as the Official Logistics Partner of Lakmé Fashion Week Summer/Resort 2012
    Continuing their fourth successful association is India's leading fashion trade E-Commerce portal – Fashion and You, as its Official Online Retail Partner.
    LFW welcomes new sponsors, INK Infrastructure –  Official Real Estate Partner and Forever Jewelry – Official Jewelry Partner
    Blender's Pride our Official Partner will also be one of our Co-Sponsors this season
    INIFD – Official Knowledge Partner and Presenting Sponsor for the Fashion Workshop Series; Kingfisher – Official Good Times Partner continues their support and Hotel  Grand Hyatt, Mumbai remains the Official Venue and Hospitality Partner

Present at the occasion, Anjana Sharma, Director - Fashion, IMG Reliance said, "As thought leaders in Indian fashion, our endeavor is to strengthen LFW as a platform every season. This edition of Summer/Resort will see an eclectic mix of Indian designers, a dedicated day to showcase the vibrancy and magic of Indian weaves and crafts. Watch out for the "New Look" Source area that will adorn various installations along with Talent Box collections from young design talent. We at Lakmé Fashion Week offer sponsors, partners, designers, industry professionals, design students, and all attendees a series of unique experiences, each designed to explore, educate and celebrate fashion".

Sharing her view, Farida Kaliyadan, General Manager, Lakmé said, "Lakmé has a legacy of blending contemporary international fashion and beauty trends while catering to the preferences of the Indian woman. With Lakmé taking a significant leap with the launch of Lakmé ABSOLUTE, looks created this season will enable the fashion forward woman to be magical in her everyday life. We are honoured to have on board Rohit Bal as the Lakmé Grand Finale designer as his designs embody the same individualistic yet Indian sensibility of the contemporary Indian woman. We have had a fulfilling association with LFW for the last 12 years and we look forward to celebrating the best of fashion and beauty in  this dynamic season of Lakmé Fashion Week Summer/Resort 2012."

Designers for Lakme Fashion Week Summer/Resort 2012

List of Designers participating for Summer/Resort 2012
Abhishek Dutta     Nivedita Swarup
Anita Dongre     Nupur Kanoi
Anjana Seth     Paromita Banerjee
Archana Kochhar     Payal Kapoor
Arpan Vohra     Payal Singhal
Bhairavi Jaikishen     Payal Khandwala
Bibhu Mohapatra     Payal Kothari
Debarun Mukherjee     Pia Pauro
Deepika Govind     Pooja Kapoor
Deepti Pruthi     Pranav Misra & Shyma Shetty
Drashta Sarvaiya     Priyadarshini Rao
Eina Ahluwalia     Priyal Prakash
Gaurang Shah     Priyangsu Maji
Gautam Sinha     Purvi Doshi
Harangad Singh     Rajat Tangri
Hiral Bhogi & Nidhi Shah     Rimi Nayak
Indira Baikerikar Ghosh     Ritika Bharwani
Isha & Nitin Kartikeya     Rocky S
Jatin Varma     Rohit Bal
Kapil & Mmonika Arora     Ruchika Sachdeva
Khushali Kumar     Sabyasachi Mukherjee
Khushboo Agarwal & Prem Kumar     Sailex Ngairangbam
Komal Sood     Samar Firdos
Krishna Mehta     Sapna Bhavnani & Sukriti Grover
Little Shilpa     Sashikant Naidu
Malini Agarwalla     Shashank Raj & Prajwal Badwe
Manish Malhotra     Shivan & Narresh
Masaba Gupta     Shruti Sancheti
Mayank Anand & Shraddha Nigam     Siddhartha Tytler
Mehak Gupta     Sougat Paul
Mona Shroff     Soumitra Mondal
Narendra Kumar     Suhani Pittie
Neeru Kumar     Swapnil Shinde
Neha Agarwal     Theresa James & Roger Prince
Nimish Shah     Umesh Vashisht
Nitin Bal Chauhan     Vaishali Shadangule
Nitya Bajaj     Vikram Phadnis
Nitya Bajaj & Ashfaque Ahmed     Vivek Shah
Gen Next Designers
Archana Rao     Shikha Grover & Vinita Adhikare
Manoj Kumar & Vinod Bhardwaj     Tanya Sharma
Megha Garg     Yogesh Chaudhary
Prashant Kumar    
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to .Redefine the future of fashion and Integrate India into the global fashion world.. LFW is organized twice every year. LFW Summer/Resort 2012 will be held from March 1 to March 6, 2012 at Grand Hyatt Hotel, Mumbai.

About Lakmé:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever.s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an indepth understanding of the Indian woman.s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios.

About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world.s leading sports marketing and management company headed by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and IMG.s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion.s key constituents and corporate brands using IMG.s global resources, influence and expertise. Within the fashion industry IMG represents the world.s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry.s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.

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Ruchika Sachdeva

UMBAI: Once again fashion designer Ruchika Sachdeva created a fashionable stir on the ramp with her "Bodice" label at Lakmé Fashion Week Summer/Resort 2012 show. Her inspirations moved from history to machines and from architecture to anatomy with a marked androgynous touch. This season Ruchika was inspired by the beauty of the deep sea and marine life for her colours, textures and silhouettes.

There was a beautiful play of contrasts as natural shades danced merrily with acidic pops of hues. The deep sea came alive on the ramp with lemons, corals, greens and of course blue. The surface texturing was a delight, as 3D motifs appeared to create new dimensions. The silhouettes moved from playsuits, to maxi, and then some interesting dresses, jackets and blouses.

It was the unconventional construction which is a strong factor in Ruchika's collection. The addition of contrasts in an intriguing manner was the surprise element of the garments. Shoulders were layered, skirts had external peplum panels, and drop crotch pants were teamed with blouses with opulent contrast attachments.

For the bold inspiring woman who wants instant attention, Ruchika Sacheva's "Bodice" label will provide all the right options.


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